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Grab Control of Your Organization's Future Today. Our library contains articles, best practices, newsletters, reports, white papers and other thought leadership strategies. The articles are categorized by subject matter, which can be accessed from the links. Click on your topic of interest and find a wealth of information.
OperationsBelow are some helpful articles regarding operations. If you need assistance with any of the topics below, please call this office.
Fanatical Focus: A Common Element in Successful BusinessesMuch has been written about the key to running a successful business. One of the most commonly identified methods, and probably the scariest to most business owners, is narrowing the company’s focus. Why is this important? Consumers are bombarded with advertising messages every day of their lives. You cannot possibly own more than a small segment of their attention span. The key is your positioning in the prospect’s mind. Your position must be singular and set you apart from the c...
Are Employee Background Checks Right for You?In a world where 30% of applicants give false or misleading information about their backgrounds, adding employee background checks to the hiring process is the employer’s first line of defense in hiring good people, and possibly avoiding negligent hiring lawsuits.Background checks supplement the interviewing process, confirm information provided by applicants, and uncover inaccurate information. Background checks do not rely on getting references from former employers who may be fearful...
Can Word-of-Mouth Advertising Work for You?What others have to say about your products or company is a key influence on what they buy. A recommendation from a friend or colleague is something people trust, not to mention that research shows it is much more effective than traditional advertising. So what are you doing to promote word-of-mouth in your marketing plan? Word-of-mouth marketing is defined as, “Giving people a reason to talk about your products and services, and making it easier for that conversation to take place.&rdq...
Do I Need a Business Plan?Business plans are used primarily for raising capital and guiding growth. Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one.If you are seeking funding from a venture capitalist, bank, or other lending institution, a comprehensive business plan that demonstrates sound business reasoning will help you negotiate through the funding process. The business plan will convince investors that your new venture is worth funding, that you have ide...
Preparing For An Unexpected DisasterIt seems like every year there is a hurricane, flood, earthquake, wildfire or some other natural disaster that impacts everyone in the community. Even smaller companies are not immune to an unexpected loss. What can you do to prepare and minimize your risk to ensure that such a disaster won’t run you out of business?Unplanned events can have a devastating effect on your business. You need to be protected from any number of natural and unnatural events, such as a fire, computer failure a...